Press: Studio Ashby Featured In AD Mexico

Words by: Amèlie Aguilar – Special thanks to our very own Spanish speaking interior architect, Jorge, for his help with the translation.


The founder and director of Studio Ashby is not afraid to take risks. At 25 years of age-in 2014, Sophie Ashby founded her interior design office in London and has been very successful.

She grew up in South Africa and lived in England, Portugal and U.S. Studied history of Art in London and Interior Design in New York (in the renowned Parsons The New School for Design). With so many experiences, it is not surprising that her style stands out for his eclecticism. 

Passionate about antiques, colour, the world contemporary art, modernist furniture (in particular of Gio Ponti and Pierre Jeanneret), as well photography, Sophie Ashby is also interested in fashion.

“I love to mix objects from different places and merge male lines with a female palette” she said.

This apartment, located in the London district of Soho, was designed to reflect the animated spirit of the place where it is located and the artistic styles in the city. In addition to having chosen the environment as main source of inspiration, Studio Ashby’s team was focused on creating an authentic space where the combination of furniture, lamps, works, books and personal accessories captures the imagination of all visitors and gives a lot of personality to the apartment.

On the walls and in every corner of the penthouse, pieces of art by Jake Curtis, Brent Baker and Dave Watts, provide vibrant touches. One of the most original elements of the decoration is the custom-made panel produced, by artist Magda Blaskinka to hide the television in this space.

The legacy of Soho is noticeable through design and in particular thanks to the use of prints of the Liberty store. For example, the header of the main bedroom was covered with a peacock fabric that celebrates the Arts & Crafts movement and its avant-garde character.

 The terraces surrounding the apartment were fully designed to reflect the lively atmosphere of Soho on the inside. “We take a human approach to designing a home that is both welcoming and everything that has a lot of charisma”.

We were inspired by the essence of London, and especially in the colourful and energetic urban landscape of Soho”, said Sophie Ashby. The African influences of the interior designer, her taste by Aboriginal art, her knowledge of the contemporary creative scene and her desire to work with high-level craftsmen allowed her to give life to unique and sophisticated spaces where you can appreciate the unexpected.

View the website here


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