Press: Studio Ashby featured in Financial Times How to Spend It
Words by Jenny Dalton.
…The inexorable rise of screens that we can swipe shows an underlying craving for sensorial experience, she says, and has in turn influenced our desire for natural materials – from marble, copper and brass to tactile new wood treatments. The result? Home accessories have become “the most intriguing and inspiring centrepieces and talking points”.
Certainly they take centre stage at Studio Ashby. Director Sophie Ashby has quickly risen to the top of the London list of interior design luminaries, bringing surprising and seductive elements to new developments and residential projects by imagining the personalities that might eventually live there and dressing the space to suit them. “I always try to build a room around meaningful objects, so each space feels incredibly personal,” she says. “I’ll bring pieces and gems from all over the world together to make it work as a cohesive whole.” Mixing vintage and new items from sources such as The Conran Shop (“so beautifully curated it is impossible to go in and walk out without buying something”) Willer and The New Craftsmen, she treats each project as an opportunity to “imagine something as my own, so we as a studio become in a sense the owner, which in my mind means the collector”. She has even been known to produce playlists for the rooms she works on.
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