Sophie featured in Elle Decoration’s Decorator Index

Words by Elle Decoration:



Who is she? Sophie Ashby studied history of art at Leeds University, followed by an eye-opening post-graduate course at Parsons School of Design in New York. ‘It was an incredible place to study, and one of the best cities in the world to do it,’ she says. After graduating, Ashby gained further insight into the world of interior design through an apprenticeship at Victoria Fairfax’s west London studio and time spent working at boutique agency Spring & Mercer. Two years ago, at the age of just 25, Ashby set up her own studio and has not looked back.

What’s her style? Ashby describes it as ‘warm, luxe, yet approachable, with a strong sense of home’. She mixes natural materials and textures with art, antiques and Modernist furniture. Her eclectic choices give a subtle nod to her own South African roots.

Key projects? Ikoyi – soon to open in Mayfair, London – is Ashby’s latest restaurant design. It’s a new concept that takes its lead from the West African cuisine created by chef Jeremy Chan and owner Ire Hassan-Odukale. Past projects include a townhouse in Chelsea (above) and an apartment in London’s South Bank (right), where pattern combines with a neutral palette.

She says: ‘Design is a way of articulating our experience. Living in a space that has been considered, created and curated with love and attention can support the way we live.’

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