Press: Studio Ashby Designer Profile Featured in September’s Living Etc.

A Life In Design

Words by: Fiona McCarthy



The young stylista who’s become the go-to designer for London’s hippest restaurants and smartest homes


At only 29, rising interior design talent Sophie Ashby has gone in a mere three years from freelancing from her laptop, camped out every day at Electric House in Notting Hill, to starting her own practice – Studio Ashby, which now boasts a team of 12. With her Anglo/South-African background, Sophie’s work reflects both heritages in a fresh, modern and welcoming way, whether it’s a design scheme for a penthouse overlooking the Thames, a boutique hotel or restaurant, or a rambling country home or seaside retreat, Here, she shares her design secrets…


How did it all begin?

I spent my teenage years growing up between Stellenbosch in the Western Cape and going to school in the UK before studying a BA in History of Art at Leeds University with summer courses in Interior Design at Parsons School of Design in New York.

What was you first big break?

Having first worked for Victoria Fairfax – a classical interior designer, where I learnt so much about the technicalities of good upholstery, getting colours right and what to look for in antiques – I then headed up the interiors division for two years at Spring & Mercer, a small multidisciplinary creative agency, learning the process of following through a project from start to finish. It really gave me the chance to explore and understand my own style and what I did and didn’t like.

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