Sophie Ashby, Founder & Creative Director

Led by its Creative Director, Sophie Ashby, Studio Ashby creates spaces with a unique identity. Ashby’s aim is to bring authenticity to each project, not only in the selection of furniture, lighting and art but in its use of a natural palette of materials and textures. Unswayed by the passing dictates of fashion, Ashby draws on her love of antiques, colour, contemporary ‘world art’, modernist furniture, photography and her latest discoveries to deliver an eclectic richness to each interior.

Studio Ashby’s relationships with artisans and craftsmen, extensive resources and continual foraging play an integral role in developing each project. Humour and a love of objects with an explicit narrative result in a carefully balanced body of work that create cohesive spaces with a sense of honesty.

Sophie broadened her design vocabulary through a BA in History of Art (Hons) at Leeds University, going on to study Interior Design at Parsons, The New School in Manhattan, New York. Her strong architectural and design sensibility developed over the following years with sound. mentorship and a personal curiosity for “beautiful things”.

Fiona Blanchot, Director

Fiona has worked on nearly every aspect of the design process and business throughout her 13+ year career. Closely supporting Sophie from both a creative and managerial standpoint, Fiona is heavily involved in managing the studio and has played a key role in shaping Studio Ashby over the past 5 years.

The Team

We are a dynamic group of twelve experienced designers, working across residential and commercial interior design and creative direction in the UK, Europe and further afield.

We pride ourselves on our positive, professional and personal approach in all that we do. We work efficiently and collaboratively to bring integrity and soul to interior life.

Our Process

Our mission is to create habitable spaces with identity. Whether it’s a home, a restaurant, a hotel or a commercial development, we apply the same creative approach that starts with envisioning the lives of the people who will inhabit it. We question what inspires them, what moves them and how we can fulfil their desires and support their needs with our design. Art plays a central role in our inspiration and process. Stemming from Sophie’s own passion and training in art history, we believe art has a vital place in every interior and no space feels complete without it.

Studio Ashby Careers page image of studio ashby employees doing a collaborative job

Career Opportunities

Studio Ashby are not currently recruiting, however, we are always delighted to hear from friendly and determined people who would like to join our growing team.

If you would like to send a speculative application, please email your CV, Cover Letter and Portfolio (if applicable) to citing the job title in the subject line.

United in Design

United in Design was founded by Alexandria Dauley and Sophie Ashby in 2020, in light of the murder of George Floyd in the United States which sparked a wave of anti-racism protests across the world. An initiative created to increase racial diversity within the world of interior design and provide a road map to make the industry a more inclusive one.

Since its creation, UiD has successfully setup an apprenticeship scheme offering those from black, Asian and minority ethnic groups the opportunity to gain an unparalleled experience through a 1 year paid placement across 4 different companies.

To discover more about United in Design and The Pledge, visit or email